10 THINGS NOT TO DO IN YOUR BUSINESS: AVOID THESE COMMON MISTAKES
Running a business is both exciting and challenging, but there are simple missteps that can slow down your growth. In this blog, we’re diving into 10 common mistakes entrepreneurs make and why avoiding them is crucial for long-term success.
1. Posting on Social Media Without a Clear Call-to-Action
Social media content is important for engagement, but if you don’t include a link or a way for people to buy from you, you're missing out on potential sales. Always make sure there’s a clear pathway for people to take the next step, whether it's joining a waitlist, subscribing to your newsletter, or purchasing a product.
1. Posting on Social Media Without a Clear Call-to-Action
Emailing clients from personal accounts like Gmail or Hotmail can make your business seem unprofessional. Use an email tied to your domain (e.g., yourname@yourbusiness.com). Not only does this boost your credibility, but many automation tools also require it for smooth integration.
3. Not Registering for GST (Australia Specific)
In Australia, registering for Goods and Services Tax (GST) is mandatory if your business exceeds a certain income threshold. Even if you're below the threshold, registering adds credibility to your business and avoids signaling to clients that you’re making less than $75,000 annually.
4. Using Custom Fonts in Social Media Posts
It’s tempting to use fancy fonts to stand out on Instagram, but many custom fonts don't display properly on all devices. Stick with standard fonts to ensure your message is clear and accessible to all viewers, avoiding the risk of turning your content into unreadable symbols.
5. Blocking Direct Messages (DMs)
Blocking DMs can cause you to miss out on potential clients who prefer reaching out to you privately. If you're overwhelmed by messages, consider using automation tools or hiring someone to manage your inbox. Keeping your DMs open ensures people can easily connect with you, ask questions, or book services.
6. Not Checking Your Spam Folder
Many opportunities can slip through the cracks if you’re not checking your spam folder regularly. Important emails, including collaboration offers and client inquiries, often get filtered into spam. Make it a habit to check your spam folder weekly to avoid missing out.
7. Ignoring SEO on Social Media
While SEO is often associated with websites, it’s equally important on social media. Make sure your Instagram bio clearly states what you do, as the platform’s search function relies on keywords. For example, if you're a podcast editor, include that in your Instagram name to ensure you appear in relevant searches.
8. Overthinking Content with a Short Shelf Life
Creating content for social media can be time-consuming, especially when the lifespan of a post is just 24 hours. Instead of overthinking each piece of content, focus on being consistent and repurposing long-form content into shorter, more digestible pieces that you can share over time.
9. Not Following Up on Leads
Staying in touch with potential clients is critical for business growth. Make it a regular part of your routine to follow up with people who have expressed interest in your products or services. Sometimes, a simple reminder is all it takes to close a sale or revive a conversation that could lead to significant opportunities.
10. Not Engaging with Others on Instagram
Instagram is a community-based platform, and the more you engage with others, the more visibility you gain. Avoid the trend of following zero accounts; it limits your reach and makes your profile seem less approachable. By actively participating in the community, you’ll increase your chances of being seen and connected with by potential clients.
By steering clear of these 10 common mistakes in business, you can present a more professional and approachable image, connect with your audience, and ultimately grow your business.