Why I Love Using Quizzes for Lead Generation (and Why Interact Is My Favourite Platform)
Quizzes: The Most Customer-Centric Way to Grow Your Email List
When it comes to lead generation, I’ve tried everything: masterclasses, freebies, checklists, you name it. But nothing has converted like a quiz. Quizzes are designed with the customer in mind.
Instead of a one-sided “Join my list” moment, a quiz invites your audience into an experience that feels personal and valuable. They walk away learning something about themselves, and you gain real insight into who they are and how you can best serve them.
For women business owners like my clients, who value authenticity and connection, a well-designed quiz becomes the perfect entry point into your brand. It’s not just marketing, it’s mutual discovery.
Everyone Loves Learning About Themselves
There’s a reason personality quizzes never go out of style. They speak to our curiosity and our need for self-understanding.
A good quiz offers both dopamine and depth. Whether it’s “What Type of Business Owner Are You?” or “Which Offer Matches Your Energy?”, people love results that feel tailor-made.
From an SEO perspective, quizzes also keep visitors on your site longer, signalling to Google that your content is engaging and valuable. That’s a quiet but powerful boost to your visibility.
Quizzes Convert Better Than Any Freebie
When someone takes a quiz, they’re already invested. By the time they reach the opt-in step, they genuinely want to see their results.
In my own business, quiz conversions have tripled compared to traditional lead magnets. The subscription for a platform like Interact pays for itself within weeks. A single quiz can bring in hundreds of qualified, segmented leads who are genuinely aligned with your brand.
Why I Love Interact Quiz
I’ve tested several quiz builders, and Interact Quiz consistently comes out on top. It’s simple to use, visually clean, and created with marketers in mind.
Interact is a done-for-you style platform that helps you go from idea to live quiz in hours, not weeks. You can start from a beautifully structured template and customise it to match your tone, brand colours, and visuals without any heavy tech lifting.
It also integrates seamlessly with Flodesk, my go-to email marketing platform. When someone completes a quiz, they’re automatically added to the right segment or nurture sequence, making follow-up effortless.
Beyond the tech, what I love most about working with Interact is their philosophy. Their entire approach centres around helping small business owners create deeper, more human relationships with their audiences. It’s marketing that actually feels good, and that matters to me.
Why Quizzes Work So Well for Values-Aligned Businesses
If your brand is grounded in wellness, creativity, or conscious business, quizzes are the perfect bridge between personal insight and marketing strategy. They help you connect at scale while staying true to your values of individuality and authenticity.
For women business owners, this approach shifts the focus from chasing leads to cultivating resonance. It’s about creating space for your audience to feel seen, understood, and empowered to take the next aligned step with you.
Final Thoughts
If you’re ready to grow your audience in a way that feels intentional, human, and scalable, start with a quiz.
Interact Quiz has made lead generation both enjoyable and effective in my business. It’s intuitive, beautifully designed, and integrates perfectly with my systems, a tool that truly aligns with the anti-hustle, high-impact philosophy I live by.
Because when your marketing honours both you and your audience, everyone wins.
Affiliate Disclaimer:
This post contains affiliate links. I only share tools that I personally use, love, and trust to support values-aligned business growth.