Episode 134 - Your Prices Aren’t Too High. Your Branding Isn’t Elevated Enough
What if you didn’t need to lower your prices to make more sales? This episode offers a powerful reframe for women business owners who are tempted to shrink their pricing in the face of quiet seasons, price objections or slow launches. Clara explains why pricing is a reflection of positioning – and why your brand may be the missing link between where you are now and the high-income clients you want to attract.
If you’ve ever felt like you had to explain your pricing, justify your offers, or battle resistance from potential buyers, this episode is your permission slip to raise your rates – once your brand is doing the heavy lifting. Clara shares tangible shifts you can make to elevate how your business is perceived, stand out online, and finally stop undercharging.
Tune in to hear:
How elevated branding supports premium pricing and reduces objections
Why your current brand perception might be costing you sales
What aligned, luxury-leaning brand presence actually looks and feels like
In This Episode, You’ll Learn:
Why discounting isn’t the answer when sales are slow
How to raise your prices without resistance – through brand perception
The mindset shift you need to hold higher income and higher rates
How Clara’s clients are using branding to triple their prices and still sell out
Themes & Time Stamps:
00:00 Introduction and Winter in Australia
01:44 Client Testimonial: Monica's Branding Experience
02:44 Branding Packages and Booking Information
04:37 Aligned Women Book Club Update
06:25 The Importance of Brand Perception
12:26 Elevating Your Brand to Avoid Price Conversations
13:51 Conclusion and Final Thoughts
Free Offerings to Get You Started:
Get my branding services guide
Join the Free Aligned WMN Bookclub
Resources:
Repurpose Ai: Streamline your content creation. Repurpose Ai.
Later Content Scheduling: Plan your social media effortlessly. Later.
Flodesk: Elevate your email marketing. 50% off with this link.
Other Resources:
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