Episode 142 - TikTok vs Instagram: What Happened When I Posted the Same Content (1.6M vs 300K Views)
Same content. Wildly different results. In this episode I share a simple case study comparing 1.6M views on TikTok with 300K views on Instagram using the exact same videos. We unpack what this says about organic reach in 2025, how platform culture shapes performance, and why your energy is better spent where discovery and search are working for you, not against you.
You will hear how TikTok’s discovery model still surfaces new creators, why relatability beats hyper-polish, and how in-app search sends warm, ready-to-buy traffic to your offers. We look at a practical repurposing flow from TikTok to Reels, the metrics that matter for conversion, and how to design a simple system so your short-form video behaves like a 24/7 sales call while you are offline.
If you have been pouring time into content without the return, this conversation will help you shift platform focus with intention, protect your energy, and build aligned visibility that translates into sales, list growth and brand authority.
Tune in to hear:
What the 1.6M vs 300K case study reveals about organic reach and platform differences.
How to convert platform reach into real business growth with search friendly, relatable content.
A simple repurposing workflow that saves time and keeps your message consistent across channels.
In This Episode, You’ll Learn:
How TikTok’s discovery and search mechanics give new and established creators outsized reach.
How to choose topics and hooks that align with platform culture to improve watch time and saves.
How to turn views into enquiries using chemistry call content and clear next steps.
How to repurpose from TikTok to Instagram without losing clarity or momentum.
Themes & Time Stamps:
0:49 Comparing TikTok vs Instagram reach. A personal case study
1:36 TikTok Accelerator programme and Content Block quiz
2:06 Setting up creation tools and scheduling apps
2:41 Intentional content creation strategy
3:16 Content repurposing. From TikTok to Instagram Reels
4:02 Understanding algorithm differences between platforms
6:33 Converting social reach into business growth
7:43 Authenticity on TikTok vs Instagram culture
9:08 Platform currency. Relatability vs aspiration
10:03 Creating natural, conversational content for TikTok
Free Offerings to Get You Started:
Resources:
Join the TikTok Growth Accelerator
Repurpose Ai: Streamline your content creation. Repurpose Ai.
Later Content Scheduling: Plan your social media effortlessly. Later.
Flodesk: Elevate your email marketing. 50% off with this link.
Other Resources:
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Where To Find Us:
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