Episode 146 - Why Your Ego Needs to Take the Back Seat for Your Business to Succeed
If your visibility feels sticky, your confidence inconsistent, or your results up and down, your ego may be running the show. In this episode I share the biggest lesson from coaching almost 70 women this year: when ego sits in the driver’s seat, it amplifies fear of being seen, chases external validation, and blocks the calm, consistent action that creates sustainable success. We unpack what ego looks like in day-to-day business decisions, from comparison and people-pleasing to false bravado and perfectionism.
You will hear how humility, integrity and self-reflection reset your trajectory. We explore how to build confidence by keeping promises to yourself, how to self-validate without relying on likes or follower counts, and why being willing to be a beginner again accelerates your growth. This is a grounded guide to leading with emotional intelligence, protecting your energy, and moving with clean integrity.
If you are ready to quiet the noise, focus on aligned action, and step into steady leadership, this conversation gives you a simple framework to ask your ego to take the back seat while you steer.
Tune in to hear:
Why ego is the silent block behind visibility fears and inconsistent results.
How humility, integrity and self-reflection unlock sustainable confidence.
Simple practices to self-validate, keep promises to yourself, and lead cleanly.
In This Episode, You’ll Learn:
How to recognise ego patterns that sabotage sales, content and client relationships.
How to replace external validation with self-validation and measurable follow-through.
How community support, beginner mindset and clear standards create momentum.
How to navigate triggers with integrity so you can stay focused on your goals.
Themes & Time Stamps:
[0:45] Introduction and purpose of the episode
[1:34] The ego and its role in business
[2:14] Announcement: TikTok Growth Accelerator
[2:45] What to expect from the Accelerator
[3:44] Overcoming fear and building confidence
[4:15] The surprising outcome: increased confidence
[5:00] The power of community support
[5:49] Main advice: letting go of ego
[6:11] Integrity, triggers and self-reflection
[6:49] How ego blocks success and growth
[7:28] The dangers of ego in business
[8:01] The importance of humility and openness
[8:31] The trap of external validation
[9:18] Social media, followers and self-worth
[9:54] Comparing yourself to others
[10:28] Self-validation vs external validation
[12:00] Emotional enmeshment with business
[12:14] How to self-validate
[12:43] The impact of not self-validating
[13:33] The consultant’s perspective: ego minefields
[14:26] Learning to self-validate: a client story
[14:46] Building confidence by keeping promises to yourself
[15:28] The cost of not following through
[16:32] The downside of false bravado
[16:49] Facing challenges and emotional rollercoasters
[17:31] Personal story: managing anxiety
[18:11] Final advice: ask your ego to take a backseat
[18:43] The value of being a beginner and openness to growth
[19:10] Closing thoughts and what’s next
Resources:
Join the TikTok Growth Accelerator
Repurpose Ai: Streamline your content creation. Repurpose Ai.
Later Content Scheduling: Plan your social media effortlessly. Later.
Flodesk: Elevate your email marketing. 50% off with this link.
Other Resources:
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Where To Find Us:
Instagram: @sigma.wmn
TikTok: @sigma.wmn
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