Episode 190 - The Standard You're Holding Is Deciding Your Revenue
Revenue is rarely just a strategy problem. More often, it reflects the standards you have quietly accepted across your business, from the clients you continue working with to the boundaries you keep overlooking and the decisions you know need to change.
In this episode, we explore the connection between personal standards and business results, and why increasing your revenue often requires more than another sales strategy. The things you tolerate shape how you lead, how you sell, what clients expect from you, and ultimately what your business is able to sustain. When your standards are inconsistent, your results often become inconsistent too.
This conversation is for women business owners who know they are capable of creating more but can feel there are areas of their business where they are settling for less than what they actually want. We look at how stronger boundaries, cleaner decisions and higher standards can change the way your business operates and create the conditions for more aligned, sustainable revenue growth.
Tune in to hear:
The connection between personal standards and business results.
The hidden areas where low standards can quietly cost you money.
Why revenue growth often begins with stronger boundaries and better decisions.
How what you tolerate in your business can shape what you ultimately receive from it.
In This Episode, You’ll Learn:
Why revenue problems are not always solved by changing your sales strategy.
How the standards you accept influence your clients, boundaries and business results.
Where tolerating misalignment can quietly reduce profitability.
Why better boundaries can support stronger business growth and more aligned client relationships.
How raising your standards can influence the way you lead, make decisions and create revenue.
Themes & Time Stamps:
0:00 – Intro: standards and what you tolerate in business
1:33 – To Be Magnetic and the energetics of boundaries
3:24 – Boundary tests and letting your standards slip
7:31 – Examples of standards: reliability, communication, honoring contracts
8:13 – Vetting clients before you even take the call
9:17 – How your branding vets the right people
10:50 – Story: the call I should have canceled
13:05 – Letting your existing structures actually support you
14:34 – Enforcing contracts with contractors and clients
17:23 – Closing thought: getting comfortable with being "meaner"
Resources:
Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.
Later Content Scheduling: Simplify your social media strategy with Later.
Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.
Other Resources:
Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form below.
Where To Find Us:
Instagram: @sigma.wmn
TikTok: @sigma.wmn
Newsletter: For all business owners who are looking to centre their wellbeing, be guided by their highest values and make money in a way that is easeful. Subscribe here.
Threads: Join the conversation on Threads @sigma.wmn.
🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.
Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.