Episode 193 - THE 3 BUSINESS ARCHETYPES
After years of working with women in business, certain patterns start to become impossible to ignore. Different industries, different revenue levels and completely different personalities can still lead to remarkably similar ways of approaching growth, money, visibility, selling, branding and decision-making.
In this episode, Clara introduces the three business archetypes she has repeatedly seen in women business owners: the Visionary, the Dreamer and the Do It All. Each archetype brings different strengths, blind spots and patterns into business, which is exactly why the same piece of advice can create completely different results depending on the woman receiving it.
This conversation explores how each archetype responds to opportunities, comparison, sales and branding, and why understanding your own tendencies can help you make better decisions instead of blindly following strategies that were never designed for the way you naturally operate. Knowing your archetype is not about putting yourself into a box. It is about recognising your patterns clearly enough to understand what supports your growth, where you may be holding yourself back, and what your business actually needs from you next.
Tune in to hear:
Why the same business advice can create completely different results for different women.
The patterns behind the Visionary, Dreamer and Do It All business archetypes.
How each archetype approaches opportunities, comparison, selling and branding.
Why understanding your natural business patterns can help you make stronger strategic decisions.
How your archetype can reveal both the strengths supporting your growth and the habits that may be limiting it.
In This Episode, You’ll Learn:
The defining characteristics of the Visionary, Dreamer and Do It All archetypes.
Why your natural way of operating influences how business advice works for you.
How each archetype responds differently to growth opportunities and comparison.
The patterns each archetype brings into selling and visibility.
How your approach to branding can reflect deeper patterns in the way you run your business.
Why self-awareness can help you choose strategies that suit your business instead of copying what works for someone else.
Themes & Time Stamps:
0:42 - The Three Business Archetypes Explained
2:02 - Branding Spaces Available for 2026
8:18 - Meet the Three Archetypes
8:37 - The Visionary Archetype
9:03 - The Dreamer Archetype
9:39 - The Do It All Archetype
13:32 - How Each Archetype Handles a Corporate Opportunity
16:32 - How Each Archetype Handles Comparison
19:59 - How Each Archetype Approaches Selling
21:36 - How Each Archetype Approaches Branding
23:35 - Closing & What's Next
Resources:
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Other Resources:
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